PlayStation initially approached the project with a straightforward plan: source a stock jacket and add an embroidered left-chest logo for an internal tournament. We saw an opportunity to take the concept further and create something that felt more considered, more memorable, and more connected to the PlayStation brand.

Rather than treating the jacket as a standard decorated garment, we developed a fully custom varsity-inspired piece from the ground up. Every detail was designed with the brand in mind, from controller-button-inspired snaps and custom ribbing to branded trims, embroidery, and tournament-specific graphics. The goal was to create a jacket that felt cohesive at every level, with subtle references that PlayStation employees and fans would immediately recognize. The custom approach also allowed the piece to feel more exclusive to the event. Instead of relying on an existing silhouette with branding added afterward, the jacket was designed as a complete expression of the tournament itself, balancing recognizable PlayStation cues with the look and feel of a premium retail garment.