BRAND
Smile Generation
Developed a scalable uniform program from the ground up
PROGRAM TYPE
Uniform
STYLES
Scrub Tops, Scrub Bottoms, Jackets, Lab Coats
YEAR
2023 – 2025
EdwardsX partnered closely with Smile Generation to develop a scalable uniform program, providing strategic guidance on fit, functionality, and product decisions throughout the process. What began as a launch of four styles and 1,800 units in 2023 has grown into a comprehensive program of 10 styles, producing more than 20,000 units annually by 2025.
Smile Generation needed a cohesive, high-performance clinical apparel collection that would improve comfort and consistency for employees while replacing costly, limited off-the-shelf options. The program also needed to meet precise fit, color, and customization standards and scale seamlessly across its rapidly growing network of offices.
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