Maserati was looking to develop a high-end retail apparel program that could extend the brand experience beyond the vehicle itself. The objective was to create a collection that felt premium, refined, and appropriate for the Maserati customer, while still offering enough variety to function as a complete retail assortment.
We developed nearly 20 custom styles across a wide range of categories, including polos, tees, henleys, woven shirts, hoodies, sweaters, performance pullovers, vests, bombers, rainwear, windbreakers, and insulated outerwear. Each style was approached as part of one cohesive collection, with close attention paid to fabrication, fit, finishing, branding, and overall consistency from one product category to the next.
The breadth of the assortment allowed the program to cover everything from lightweight everyday pieces to more technical and seasonal outerwear, giving customers multiple ways to engage with the brand. Rather than relying on standard promotional apparel, the collection was developed with a retail mindset, focusing on garments that could stand on their own while still feeling distinctly Maserati.