Cirque du Soleil creates worlds that audiences can step into. Our role was to help carry that experience beyond the performance through retail apparel that captured the character of each show.
We created apparel for 14 different productions across their Las Vegas and touring shows. Each had its own visual identity, story, and audience, giving us the opportunity to develop pieces that felt connected to the production while working as garments customers would want to wear long after the curtain closed.
Many of the pieces were custom designed to reflect the shows themselves. From hand-drawn graphics on crewneck sweaters to premium leather jackets inspired by Michael Jackson’s iconic style, we translated elements of the performances into wearable products. Graphics, garment silhouettes, and construction details helped bring each show’s world into the collection.